Weekend of July 10 – 12, 2009

Sacha Baron Cohen’s “Brüno” jumped to the top spot at the North American box with a solid $30.4 million in ticket sales, according to studio estimates Sunday.

The Larry Charles-directed comedy debuted at 2,756 locations Friday, beating the opening weekend gross of “Borat” by $4 million. In the film, Cohen plays a gay Austrian fashionista heading to Los Angeles to become the world’s greatest star.

Meanwhile, this week’s second wide release, “I Love You, Beth Cooper,” debuted at No. 7 with only $5 million. Directed by Chris Columbus, the comedy stars Hayden Panettiere as a hot high school grad showing a nerd (Paul Rust) the time of his life.

At No. 2, “Ice Age: Dawn of the Dinosaurs” collected another $28.5 million, lifting its domestic total to $120.5 million after a successful two-week run.

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Vassup! Sacha Baron Cohen's "Brüno" took the No. 1 spot at the North American box office Friday with an estimated $14.1 million in ticket sales. That's $4.9 million more than the opening day gross of "Borat" in 2006.

In the Larry Charles-directed comedy, Cohen slips into the role of a gay Austrian fashionista who travels to the U.S. to become the world's biggest star. "Brüno" is currently playing at 2,756 locations.

This week's second wide release, "I Love You, Beth Cooper," only made it to No. 7 Friday with $2 million in ticket sales at 1,858 locations. Directed by Chris Columbus, the film stars Hayden Panettiere as a hot chick showing a nerd (Paul Rust) the time of his life.

At No. 2, "Ice Age: Dawn of the Dinosaurs" collected another $8.6 million, reaching a total haul of $100.7 million. Following in third place with $7.6 million was Michael Bay's "Transformers: Revenge of the Fallen," which brought its cume to $322.6 million.

Meanwhile, Michael Mann's "Public Enemies" picked up $4.3 million at No. 4. Starring Johnny Depp as American bank robber John Dillinger, the flick lifted its domestic gross to $56.7 million.

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