'Avatar' pulls $3.5M at midnight screenings
Friday, December 18, 2009 at 4:32PM | By
Franck Tabouring ![]()
James Cameron's 3D sci-fi epic "Avatar" delivered a solid start as it scored an estimated $3.5 million from midnight screenings Friday. The film played at 2,000 locations (85 percent of the showings were in 3D).
Of course, "Avatar" didn't come close to any midnight record holders. "The Twilight Saga: New Moon" is still No. 1 with $26.3 million, followed by "Harry Potter and the Half-Blood Prince" with $22.2 million.
Still, "Avatar" is not a sequel, and this decent midnight run may help the film score a strong opening weekend gross. The film is now playing in 2D, 3D and 3D IMAX at approximately 3,452 locations.












