Dr. Seuss' 'The Lorax' to hit the big screen

Universal Pics and Illumination Entertainment are gearing up to bring Dr. Seuss' "The Lorax" to the big screen as a 3D animated feature.

First published in 1971, "Lorax" follows the consequences that ensue when a greedy entrepreneur strips a forest of its Truffula trees despite the warnings from a man-like creature called the Lorax.

Variety says Universal has set the film's release for March 2, 2012, with Chris Renaud, Cinco Paul and Ken Daurio directing. Paul and Duario ("Horton Hears a Who!")will write the script.

Hard to believe, but I've never read a Dr. Seuss book. Maybe it's got something ot do with me growing up in Europe. Who knows...