Paramount shoots for 'Max Steel' flick

Toys are taking over the big screen. Paramount Pictures is is currently gearing up to develop a big-screen adventure based on Mattel's "Max Steel" action figure.

Steel is a college student and extreme sports star who heads out to battle crime after an accident involving nanobots gives him superhuman powers.

Variety says Paramount will team up with Joe Roth for the flick. Roth, who produced "Hellboy II: The Golden Army," "Tears of the Sun" and the upcoming "Alice in Wonderland," will serve as executive producer on "Steel."

Steel also appeared on an animated TV series, which ran between 2000 and 2002. Mattel said it plans to relaunch the toy line with the production of a big-screen extravaganza.

Whatever the plans are, toys prove to be quite successful these days. Just look at what "Transformers" and its sequel have accomplished. Next up for toy fans: "G.I. Joe: Rise of Cobra," due in theaters Aug. 7. 2009.