Trailer for Ricky Gervais' 'The Invention of Lying'

Ricky Gervais's next project (co-diretced with Matthew Robinson) is a comedy entitled "The Invention of Lying," which will hit theaters Sept. 25, 2009. A first trailer for the film debuted online, and you should check it out below.

The flick is set in a world where lying does not exist. Everyone - from politicians to advertisers to the man and woman on the street - speaks the truth and nothing but the truth with no thought of the consequences.

But when a down-on-his-luck loser named Mark suddenly develops the ability to lie, he finds that dishonesty has its rewards. In a world where every word is assumed to be the absolute truth, Mark easily lies his way to fame and fortune.

But lies have a way of spreading, and Mark begins to realize that things are getting a little out of control when some of his tallest tales are being taken as, well, gospel. Jennifer Garner, Jonah Hill and Rob Lowe co-star.

Sounds like a charming concept, and judging by this footage, "Lying" seems to be typical Gervais comedy and along the lines of "Ghost Town," a film I really enjoyed. What do you think?