First 'Prince of Persia' poster to show up in 'Confessions of a Shopaholic'

If you want to be among the first to see the very first poster for the upcoming action flick "Prince of Persia: The Sands of Time," you'll have to go see "Confessions of a Shopaholic," which opens Feb. 13, 2009.

No, I'm not kidding. According to MTV, producer Jerry Bruckheimer deliberately put a "Persia" poster somewhere in "Confessions," his next project to open in theaters. Apparently, it will appear as a Time Square ad about halfway into the flick.

Bruckheimer sure knows how to promote his flicks, and while this type of advertising is not exactly new, it is the first time we get to see an official poster in a movie before anywhere else.

"Prince of Persia: The Sands of Time" is directed by Mike Newell and stars Jake Gyllenhaal and Ben Kingsley. The film is set for release May 28, 2010.