New Regency has bought "Mr. Romance," a pitch for a comedy Seth Gordon will direct from a script by Jeff Roda.

Variety says the film follows a cynical man who is forced to participate in the Mr. Romance competition to win back the woman of his dreams.

Apparently, the competition is a real event, finding male models who end up appearing on the covers of romance novels.

Gordon most recently directed the holiday comedy "Four Christmases." His credits also include the acclaimed documentary "The King of Kong."